IN PARTNERSHIP WITH
THE BOSTON RED SOX
DREAMS
REIMAGINED
HIT A HOMERUN FOR BOSTON YOUTH
WHO WE ARE
ABCD'S MISSION
ABCD builds pathways out of poverty in partnership with families and communities so that everyone can thrive.
A nonprofit human services organization, Action for Boston Community Development (ABCD) each year impacts 100,000 residents with the tools and resources needed to transition from poverty to stability and from stability to success.
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To fulfill this purpose, ABCD uses a comprehensive approach that systematically addresses the range of barriers faced by households in poverty, enabling people to avert crisis and realize longerm goals through education and job training.
ABOUT THE EVENT
FIELD OF DREAMS
ABCD'S ANNUAL SOFTBALL CHARITY EVENT
THE FANTASY. MADE REAL.
Imagine stepping onto the legendary field at Fenway Park, home of the Boston Red Sox, to compete in an unforgettable experience—all while making a lasting impact in the community. ABCD’s Annual Field of Dreams is not just a game; it’s a powerful fundraising event that brings teams together for a day of friendly competition, networking, and philanthropy.
Since its inception, Field of Dreams has raised over $5 million dollars to support ABCD’s youth programs, helping young people from underserved communities gain access to career pathways, paid internships, mentorship, and essential services that empower them to succeed.
By stepping up to the plate, sponsors aren’t just playing a game—they’re changing lives.
HOW IT WORKS.
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Teams can secure their spot for $20,000, assembling a roster of up to 22 players for a once-in-a-lifetime opportunity to play at Fenway Park. Each team enjoys the game-day experience, including complimentary Fenway Franks, professional photography, and video coverage.
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Sponsorship dollars directly fund ABCD’s programs that provide Boston youth with career training, educational resources, and paid internships to build brighter futures.
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A one-hour game and a full day of action: From batting practice to running the bases, teams experience all the excitement of a Major League game, with spectators, media, and an unlimited number of guests cheering them on. Everyone is welcome to enjoy the day at Fenway with complimentary activities such as Fenway Park tours, a photobooth, and face painting.
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A high-profile opportunity: The event attracts top Boston businesses, community leaders, and philanthropic champions—providing a unique platform for corporate engagement and social impact.
SPONSORSHIP
OPPORTUNITIES
DRAFT YOUR TEAM
SPONSORSHIP OPPORTUNITIES
TEAM SPONSOR – $20,000 (22 players + 3 slots for the dugout)
Step onto the field at Fenway Park and make a difference!
Whether you’re a company looking for a unique team-building and branding opportunity, a group of friends eager for an unforgettable baseball experience, or a local sports organization ready to compete for a cause—this is your chance to play where the pros play while supporting ABCD’s life-changing youth programs.
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Sponsorship Benefits:*
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Private Meet & Greet with a Boston Red Sox star
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Prominent logo placement & acknowledgment across all event marketing communications including abcdfieldofdreams.org, event listings, e-vites, and sponsorship materials
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High-visibility branding on all advertising (digital & print)
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Social media promotion: posts highlighting your team sponsorship
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Recognition in event press releases & media outreach
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Placement in email marketing campaigns
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Full-page, color ad in the official event program
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Credit in the official event highlights video
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Photography and video coverage of the event
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*Deliverables are dependent on the timely receipt of sponsor logos and confirmation of participation.
ENGAGED & IMPACTFUL EXPOSURE
TARGET AUDIENCE
ABCD’s Field of Dreams at Fenway Park offers sponsors an opportunity to connect with a highly engaged and influential audience that values community impact, corporate social responsibility, and unique experiences. Whether they are participating as players, sponsors, or supporters, attendees are decision-makers, business leaders, and community advocates—making this event a prime platform for brand visibility and strategic partnerships.
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WHO PARTICIPATES?
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Corporate Teams & Business Leaders – Companies invest in team sponsorships as a premier employee engagement, client entertainment, and CSR opportunity.
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Executives & Young Professionals – Decision-makers and rising talent from various industries participate for networking and philanthropic giving.
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Sports Enthusiasts & Local Leagues – Passionate players and fans create strong social and community-driven engagement.
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Nonprofits & Community Advocates – Organizations leverage this event to support ABCD’s mission, increasing goodwill and brand awareness.
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Friends & Family Groups – Teams formed by groups looking for a memorable, cause-driven experience.
MARKETING PLAN
MAXIMIZING VISIBILITY
AND ENGAGEMENT
MARKETING PLAN
ABCD’s Field of Dreams at Fenway Park is backed by a comprehensive multi-channel marketing campaign designed to maximize exposure, drive engagement, and elevate sponsor recognition. Through strategic promotions across digital, print, and media platforms, sponsors will benefit from high-impact visibility before, during, and after the event.​
1. DIGITAL & SOCIAL MEDIA MARKETING* ​
High-visibility placement across ABCD’s digital ecosystem, ensuring brand exposure to thousands of engaged supporters and regional stakeholders.
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Website & Event Listings – Sponsors prominently featured on abcdfieldofdreams.org, and listing on Boston event calendars.
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Social Media Campaigns – Dedicated sponsor promotions across ABCD’s social media channels including:
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Sponsor appreciation posts (pre-event & post-event).
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Event countdowns, player spotlights, and updates.
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Email Marketing – Featured sponsor recognition in targeted email campaigns reaching ABCD’s extensive database of donors, corporate partners, and supporters.
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*Deliverables are dependent on the timely receipt of sponsor logos and confirmation of participation.
2. Public Relations & Media Outreach ​
Media outreach efforts amplify the event’s impact while elevating sponsor visibility.
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Press Releases – Sponsors acknowledged in official press announcements sent to major Boston-area media outlets.
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Media Outreach – Targeted outreach to television, radio, and print media to promote the event and its sponsors.
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Video Highlights & Recap Content – Sponsors credited in post-event videos shared across digital platforms.​
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*Deliverables are dependent on the timely receipt of sponsor logos and confirmation of participation.
3. PRINT & TRADITIONAL ADVERTISING ​
Media outreach efforts amplify the event’s impact while elevating sponsor visibility.
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- Advertising – Sponsor logos featured in marketing collateral and local media outlets.
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Event Program (PDF) – Full-page color ad placement in the event program distributed to participants and supporters.
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On-Site Signage & Branding – Prominent sponsor logo placement on event signage, banners, and dugout branding at Fenway Park.
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*Deliverables are dependent on the timely receipt of sponsor logos and confirmation of participation.
MAKING AN IMPACT
$5.1M+
TOTAL DOLLARS RAISED FOR YOUTH TO DATE
HIT A HOMERUN FOR BOSTON YOUTH
MAKING AN IMPACT
A POWERFUL WAY TO ALIGN WITH A CAUSE THAT CHANGES LIVES ​
Sponsoring ABCD’s Field of Dreams at Fenway Park is more than just a branding opportunity—it’s an investment in community impact, corporate social responsibility, and high-visibility engagement with an influential audience. As a Team Sponsor, you gain unparalleled exposure while supporting Boston youth and career development programs.
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Meaningful Corporate Social Responsibility (CSR) Impact
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Directly supports ABCD’s mission to provide education, job training, and career pathways for under-resourced youth.
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Demonstrates leadership in community engagement, reinforcing your company’s commitment to corporate giving and philanthropy.
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Creates lasting impact—funds raised from this event empower youth with life-changing opportunities.
PAST TEAM SPONSORS
THANK YOU ALL FOR THE SUPPORT
ABCD’s Field of Dreams has attracted support from leading corporations, small businesses, and community organizations that recognize the value of investing in Boston’s youth while engaging in a premier team-building experience at Fenway Park.
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JOIN THE LEGACY — BE A TEAM SPONSOR!
SIGN UP!
You can download the full ABCD Field of Dreams Team Sponsorship Packet here. This comprehensive document includes detailed information on sponsorship packages, benefits, and ways you can get involved, along with an overview of ABCD and our journey to where we are today.
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If you're ready to step up to the plate as a Team Sponsor, here’s what we need to ensure your brand is prominently featured in Field of Dreams at Fenway Park marketing materials:
Full-Page Ad for Event Program
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Size: 5”w x 8”h
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Color: Full color
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File Formats: PDF, JPG, PNG
Team Logo
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File Formats: EPS, AI, SVG (for best quality and scalability)
Submission Details:
Please send all files to events@bostonabcd.org as soon as possible. Timely submission ensures your company receives maximum exposure across our marketing materials, including event promotions, digital content, and printed collateral.
